Astrology Marketing 101

I hope you are here thinking… 

“What the hell is Astrology Marketing?”

Because I'm excited to tell you! To put it simply. Astrology Marketing blends astrology forecasting with marketing & branding strategies, giving businesses a unique cosmic edge. 🌌✨

What is Astrology?

Astrology is a belief system that suggests a connection between the positions and movements of celestial bodies, like planets and stars, even the moon, and events that occur on Earth.

Cosmic Storytelling System: Astrology is like a cosmic storytelling system, suggesting that the positions of planets and stars can tell a story about what might be happening on Earth. Imagine the sky is a big clock, and the planets are the hands of the clock pointing at when something significant happens, like your birthday or a major event.

Where does forecasting come in?

So… A history lesson… In ancient times, farmers consulted the stars for planting and harvesting, while sailors relied on them to navigate treacherous waters. Rulers consulted astrologers for insights into political and social matters and military leaders sometimes used astrology to plan military campaigns. They believed that favorable celestial alignments could bring success in battles. As an Aries, that last one stood out to me! LoL Fast forward to today, and it has evolved into Astrology Marketing—a strategic approach where the positions of planets and moon energies guide modern businesses.

Don't get me wrong… I love reading my horoscope, and as I'm sure a lot of us have, I've even read horoscopes about my career. But as I began studying branding and marketing it got me thinking. “Oh shit… Why not analyze celestial events to help plan my marketing strategies for the best possible outcome?! A personalized roadmap written in the stars.” (pause for dramatic effect)

Yeah, but how can it work for ME and Marketing? 

I got you!

I’ll keep it simple and if you stick around we will dive in deeper in future blogs.

The Cosmos

Cosmic Personalization:

Throughout the year the planet's movements give off different energies that INFLUENCE us all and the dope part is we can use this to our advantage. By reading and strategizing how these influences can best resonate with the overall vibe, and help bring clarity to what is happening in the Universe around you. By doing this your marketing could speak directly to your customers! This will ensure you are hitting their pain points, tapping into their needs, and solving their problems with your service. Tailoring your message based on astrological traits will create a personalized customer experience that goes beyond ordinary connections.

Zodiac Personalization:

With this, you can dive deeper into your cosmic client connection by tailoring your marketing strategies based on the distinctive characteristics of EACH zodiac sign. This creates a personalized customer experience that goes beyond ordinary connections. Meeting them where they are at. 

After all… our business is all about our clients and communities. 

Understanding Your Audience:

Knowing your audience is marketing GOLD, That’s why your ICA (Ideal Client Avatar) is something you may have heard about, and it is why it's a classic, because it works. And with Understanding Your Audience, Astro-Marketing goes beyond the basics.

Let's be honest, a lot of people don't like marketing. Not me, but I'm a weirdo. The reason I always hear is that you either don’t like being “pushy” or you don't like having things pushed ON you. I GET IT. I really do. But good marketing reaches the ppl who need you to solve their problem. Who is already looking for someone just like you. So when they find you they are relieved, not annoyed. When I use YouTube if I see a video in my feed I don’t want in my algorithm I hit those 3 dots and choose “not interested” or “Don’t recommend channel” (yes, you can do that!), to keep positive and productive videos only that give me value so I don’t keep eating digital junk food. Astro-Marketing is your cheat sheet algorithm from the universe to connect to the right people. So you can give THEM VALUE. 

 Plus, it boosts your customer engagement because you are vibing with them whether they resonate with the fiery energy of Aries or the grounded nature of Taurus. And The kool part is that it can be calculated down to the minute. 

Ima get practical and explain how it's done.

Cosmic Timing

Timing is everything! The key to Astro-Marketing is to use the planetary movements for strategic scheduling of your marketing. The kool part is that it can be calculated down to the minute! Unveiling your products or content, launches, promotions, and events at prime time for maximum impact when the stars are in your favor. You can also adjust your marketing approach during challenging planetary transits to avoid potential setbacks. Using the cosmos as a tool is meant to simply complement & support your existing business efforts. Not replace them. It’s not a magic pill, it’s like watching the weather, seeing it's gonna rain, and grabbing your umbrella 

Birth Chart Analysis

A birth chart is a personalized map of the positions of celestial bodies (like planets and the Sun) at the exact time and place of your birth. It's divided into 12 sections, each representing different aspects of your life. Astrologers use it to analyze and interpret your personality, strengths, challenges, and potential life paths based on the positions of these celestial bodies in the zodiac signs and houses. It's a tool often used for self-reflection and gaining insights into one's characteristics and life trends.

A business birth chart is a similar concept, but instead of focusing on an individual, it applies to the founding moment of a business. It's a snapshot of the positions of celestial bodies at the time the business was established. business birth charts gain insights into the strengths and challenges a company could face, potential areas of growth, and the overall energy surrounding the business. 

Target Audience Alignment

Let's talk about making your customers feel seen and understood:

Match your business's astrological profile with your target audience for a harmonious connection. It's not about crystal balls and fortune-telling; it's about syncing your brand strategy with your business's astrological profile with your target audience for a connection with your community. aligning your business vibe with your audience so you resonate on a deeper level and have clients saying, “They GET me”. 

Knowing your audience is a fundamental rule of marketing. Astro-Marketing takes this a step further by helping you decode the cosmic preferences of your target audience. Whether they are fiery Aries or pragmatic Virgos, understanding these cosmic traits empowers you to create campaigns that resonate deeply. It's like having a cosmic cheat sheet for marketing success.

Astro-Marketing Forecasting

Mercury Retrograde & Marketing Mishaps

Ever had a project go haywire for seemingly no reason? Mercury Retrograde, the cosmic mischief-maker. Astro-Marketing advises steering clear during these cosmic hiccups. By avoiding new launches or major decisions during Mercury Retrograde, you dodge the chaotic energies and set the stage for smoother sailing at these times. And PLEASE don’t forget to save/backup whatever you are doing tech-wise. (Speaking from experience). aution during these times, helps you avoid unnecessary setbacks in your business by steering clear of major decisions and launches.

• Keep communication clear, and expectations realistic, and watch your ideas flourish when the cosmic dust settles.

Full Moon Madness Sales Boost

Use lunar phases for attention-grabbing promotions

Sync your product launches with the different phases of the moon to tap into emotional consumer behaviors. Ready for a sales boost? Use Asrto-marketing to Harness the power of the full moon by Launching special promotions and exclusive deals during this lunar peak to capitalize on heightened consumer emotions. It's not just a sale; it's a celestial event (seriously, Make it a thing! People love it!) a cosmic celebration of your brand.

Example of how the planets can affect us. Let’s use my sign, ARIES (Mars):

Mars in Action

Igniting Your Campaigns: Leveraging Mars' energy for bold marketing moves.

When Mars aligns favorably, it's time to go all-in! Use this energy surge to push bold marketing campaigns and initiatives. Ignite the spark that fuels success, and let your brand shine.  it's time to channel that fiery energy. Take risks, and make impactful moves. Blaze a trail that propels your brand forward with unstoppable force.

Conclusion

Congratulations! You've just navigated the cosmic landscape of Astro-Marketing. AND I just navigated my first Blog post! Hell yeah! Feeling productive. But I'm an Aires, the forecast says this is a good year for us! 

But give it a try! From understanding cosmic connections to tailoring strategies for each zodiac sign, you're now equipped to do the damn thang. Remember, in the world of business, the stars are not just in the sky—they're in your strategy. (BARS) My goal is to help you succeed because I know what it's like to be a struggling single mother and it's hard out here. And is part of my values that I feel everyone should be able to have what they need to thrive, not just survive. But what can I say, watch a lot of Star Trek lol So, go ahead, let the cosmos be your guide, and watch your business soar to new celestial heights!✨

Note: This is a general horoscope for October. For personalized insights, SIGN UP to our Newsletter to get your FREE monthly Astrology Marketing horoscope for your zodiac sign.

Disclaimer: The content provided in this blog is for entertainment and informational purposes only. It is not intended as professional advice, including but not limited to legal, financial, or psychological guidance. Readers should consult with a qualified professional for specific advice tailored to their individual circumstances. The astrological insights shared here are based on personal interpretations and should not be considered absolute or definitive.